This article was originally published on Gulf News. In today’s day and age, particularly in[...]
Brand managers in recent times have been accused of underplaying the importance of branding. Promotions[...]
From July 1, BPG will be restructured. The agencies BPG Bates, BPG Cohn & Wolfe,[...]
Avi Bhojani is out to reclaim independence for BPG, the 38-year old advertising and marketing[...]
To read the full article, please Download PDF.[...]
A new year doesn’t necessarily mean an immediate change in fortunes for a business or[...]
Steve Jobs once said it is really hard to design products by focus groups. Although[...]
The impact of social media influencers on driving consumer brand awareness, especially among millennials, has[...]
Earlier this year, BPG Maxus re-pitched for the opportunity to continue its partnership with the[...]
