Ketaki blends a child-like enthusiasm for new ideas and concepts with a powerful focus on client success through challenging the norm and focussing on impactful results. Hard-wired with a “Fantastic, When Do We Start” philosophy, Ketaki has over 20 years’ experience in marketing communications, social media, advertising, campaign development and journalism. She oversees multi-geography campaigns across the GCC, Levant, Pakistan and Africa and has led her clients and team to win industry recognition through multiple awards in categories such as B2B, professional services, consumer goods, consumer technology, strategic communications, and best use of sponsorship. A former journalist and Group Editor for CPI Media’s business publications, she has also worked with Active PR in Dubai. Prior to relocating to the UAE, Ketaki worked with ZK McCann in Tanzania and handled advertising campaigns across Africa. Outside of the office, you are more likely to find her at Comic-Con or the first in line for the latest Star Wars blockbuster and channelling her inner Yoda.