With over two decades of experience – and 10 years at BPG - Viju has a deep understanding of what makes clients tick and how to convince them to follow increasingly innovative and digital paths. His approach to any creative solution starts from his mantra "discover the key insight that affects consumer behaviour ". As you would expect, he has “people skills” embedded into his DNA – managing client relationships across the full spectrum of businesses for BPG Kuwait and motivating and training the agency team. His imagination and natural affinity for people extends to life at home. When he is not star gazing with his children, his latest mission is teaching them to train sugar gliders to jump through hoops.