About to graduate? Wondering – “What Next?”

Initiated by BPG Group to give back to the MARCOM industry and enable fresh talents to gain valuable experience, WHATNEXT is one of the leading graduate training programmes and among the most comprehensive in the world, attracting over 600 applications every year.

We know that talented minds are the bedrock of success. Hence, since 2007, we have been looking around the world for the best and brightest young minds.

This eclectic mix of young talent is helping shape the way we grow our integrated business for the future. They reflect what BPG Group is all about – multinational; multilingual; multi-faceted; curious; passionate and committed to success.

So far, we have hired over 80 graduates from 20 nationalities around the world including Colombia, Egypt, France, India, Iraq, Lebanon, Morocco, Palestine, Syria, UAE, UK and US among others.

What To Expect at WhatNext

If you get accepted to the programme, you will become immersed in everything a fully-integrated communications business has to offer. Experience the creative revolution first hand and see how advertising and public relations break free from traditional constraints.

You will be allocated a role with a more specialised focus, but still encouraged to keep thinking big, innovate and contribute every day to help clients excel.

The beauty of our business is that no day is the same. WHATNEXT is made for individuals who are curious, confident, committed and want to break down the convention. As a programme participant, we also encourage individual thinking and robust, well-thought-out points of view.

You will have the chance to ideate, brainstorm and to present both the conventional and unconventional ideas and concepts to senior colleagues. We provide senior mentoring and on-the-job training from Agency staff and external industry specialists.

Get the chance to immerse yourself in the world of BPG and follow in the steps of many successful alumni – several of whom hold senior positions within the company today.

And You Get Paid!

  • The first 6 months: AED6000/KD500 per month
  • Month 7 onwards: AED8000/KD700 per month