• Hands-on involvement in real client work from day one
• A mix of discipline-specific and cross-functional assignments
• Mentorship from senior BPG leaders
• Learning sessions with both internal experts and global industry speakers
• Regular performance feedback and leadership visibility

We’re selectively hiring early-career professionals who are:

Hungry to learn
Ready to contribute
Eager to specialize
Ambitious about their next career step

BPG NXT isn’t a job application. It’s your first creative brief. You answer it. We see your thinking. The best responses get called in to pitch. The pitch is the interview.

Think you’ve got what it takes to be a Copywriter (BPG UAE)?

Then sell us something nobody wants. Pick the most unsellable thing you can think of and write an ad for it. Make us care. Make us laugh. Make us feel.

Think you’ve got what it takes to be a Bilingual Copywriter (BPG Kuwait)?

Then sell us something nobody wants in English and Arabic. Pick the most unsellable thing you can think of and write an ad for it. Make us care. Make us laugh. Make us feel.

Think you’ve got what it takes to be a Creative Strategist (BPG UAE)?

Then show us how you think. Imagine this. We’re launching a post summer campaign for “Blue”, a bottled water brand in UAE. People know it. No one really thinks about it. Now that everyone is returning to their routines, school, work and life, we want it to feel essential. Comforting. Even uplifting. But right now? It’s just … water.
Your challenge – write the creative brief you’d give your team. Find the tension. Define the opportunity. Frame the real problem. Include a campaign platform or creative springboard. 200 words max. No fluff. Just smart, human thinking.

Think you’ve got what it takes to be a Creative All-Rounder (BPG UAE, BPG Arabia & BPG Kuwait)?

Then show us. Pick any product and build a micro campaign like you would for a real client. A reel, a static post, a TikTok and a caption.
Use design. Use a camera. Use motion. Even Al. Make it bold. Make it scroll-stopping. Make it yours. We're not just looking for someone who can do it all - we're looking for someone who can make it cut through.

Think you’ve got what it takes to be a Creative AI Producer (BPG Kuwait)?

Then build a campaign without ever touching a camera. Create a full-funnel product launch campaign using only Al tools. The product can be anything you want. A phone. A fragrance. A fictional cola.
You choose. But you must include:
◦ A hero video (with Al-generated visuals and voiceover)
◦ A social post (image + caption)
◦ A campaign name or tagline
We're not just judging style. We're judging storytelling, craft, and how far you can push the tools. Use everything at your disposal: image generation, voice cloning, motion tools, music, typography, editing.

Think you’ve got what it takes to be a Senior PR Account Executive (BPG UAE)?

Then show us. Imagine you've been hired to run a PR campaign for the world's most unremarkable paperclip. It's not gold, not sustainable, not even a clever new design. Just a standard silver paperclip. Now show us what that whole campaign would look like. Include your strategy, think of headline-worthy story angles or hooks and show us a glimpse of how you'd write a press release. Influencers needed? Show us who, how and why. You're the expert, let your word speak for you.

Compensation is competitive and role-specific, aligned to market benchmarks and adjusted after the program based on performance and placement.

To be eligible, candidates must:
• Hold a bachelor’s degree or higher
• Have less than 5 years of full-time professional experience
• Be lateral problem solvers. And in true problem solving style, you will need to respond to a specific brief, to be considered for one of these assignments.

BPG NXT is a full-time role from day one.
The program includes a 4-month structured onboarding experience, running from September to December 2025, designed to accelerate your growth, sharpen your skills, and set you up for long-term success at BPG.