Integrated by Intent
Inspired by Culture
Powered by Insights
Human by Design
BPG is a fully-integrated agency with customer experience (CX) at our core. Since 1980, we have helped ideas, initiatives and brands come to life, transform, and win hearts, minds and market share across the Arab world and beyond.
Why choose BPG?
BPG is integrated by intent, enabling us to collaborate seamlessly between branding, advertising, media activation, PR, social and CX.
We build long-term relationships by focusing on client needs, simplifying complexity and delivering results through data-driven, human-centered initiatives and ideas.
For over 40 years, BPG Group has helped to define and guide the Middle East’s transformative rise.
Born in Dubai
Our agency starts out as Pangulf Publicity
Igniting Dubai’s retail and tourism boom
Conception and implementation of The Dubai Shopping Festival
Partnering with Bates Worldwide
Partners with Cordiant, acquires Bates Middle East and rebrands as Bates PanGulf
Foundations of the real estate sector
Initiates the region’s first freehold property sales of Emirates Hills for Emaar
WPP acquires Cordiant
Bates PanGulf becomes part of the global WPP network, after its partner Cordiant is acquired
Enters into a unique, decade-long partnership with Chime Communications for self-rule in Iraq and restoring confidence back in the faith across the wider Arab world
Taking luxury retailing to new heights
BPG successfully launches The Dubai Mall amidst an unprecedented economic downturn
Welcoming the world to Dubai
Helps with the successful Expo 2020 bid, with global media and regional activation
BPG unifies its approach to delivery for integrated offering across the Group
New era of giga-projects
BPG selected as lead global creative agency for Trojena, the Mountains of NEOM
Ushering the era of AI & Spatial Computing, BPG 3.0 is ever so integrated