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Inspired by Culture. Powered by Insights. Human by Design. Integrated by Intent 
BPG

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BPG is a fully-integrated agency with customer experience (CX) at our core. Since 1980, we have helped ideas, initiatives and brands come to life, transform, and win hearts, minds and market share across the Arab world and beyond.

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Why choose BPG?

BPG is integrated by intent, enabling us to collaborate seamlessly between branding, advertising, media activation, PR, social and CX.

We build long-term relationships by focusing on client needs, simplifying complexity and delivering results through data-driven, human-centered initiatives and ideas.

For over 40 years, BPG Group has helped to define and guide the Middle East’s transformative rise.

1980

Born in Dubai

Our agency starts out as Pangulf Publicity

1995

Igniting Dubai’s retail and tourism boom

Conception and implementation of The Dubai Shopping Festival

1998

Partnering with Bates Worldwide

Partners with Cordiant, acquires Bates Middle East and rebrands as Bates PanGulf

2002

Foundations of the real estate sector

Initiates the region’s first freehold property sales of Emirates Hills for Emaar

2003

WPP acquires Cordiant

Bates PanGulf becomes part of the global WPP network, after its partner Cordiant is acquired

2004

Public Advocacy

Enters into a unique, decade-long partnership with Chime Communications for self-rule in Iraq and restoring confidence back in the faith across the wider Arab world

2009

Taking luxury retailing to new heights

BPG successfully launches The Dubai Mall amidst an unprecedented economic downturn

2015

Welcoming the world to Dubai

Helps with the successful Expo 2020 bid, with global media and regional activation

2019

Unified Offering

BPG unifies its approach to delivery for integrated offering across the Group

2022

New era of giga-projects 

BPG selected as lead global creative agency for Trojena, the Mountains of NEOM

2023

BPG 3.0

Ushering the era of AI & Spatial Computing, BPG 3.0 is ever so integrated

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