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Inspired by Culture. Powered by Insights. Human by Design. Integrated by Intent 

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BPG is a fully-integrated agency with customer experience (CX) at our core. Since 1980, we have helped ideas, initiatives and brands come to life, transform, and win hearts, minds and market share across the Arab world and beyond.

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Why choose BPG?

BPG is integrated by intent, enabling us to collaborate seamlessly between branding, advertising, media activation, PR, social and CX.

We build long-term relationships by focusing on client needs, simplifying complexity and delivering results through data-driven, human-centered initiatives and ideas.

For over 40 years, BPG Group has helped to define and guide the Middle East’s transformative rise.


Born in Dubai

Our agency starts out as Pangulf Publicity


Igniting Dubai’s retail and tourism boom

Conception and implementation of The Dubai Shopping Festival


Partnering with Bates Worldwide

Partners with Cordiant, acquires Bates Middle East and rebrands as Bates PanGulf


Foundations of the real estate sector

Initiates the region’s first freehold property sales of Emirates Hills for Emaar


WPP acquires Cordiant

Bates PanGulf becomes part of the global WPP network, after its partner Cordiant is acquired


Public Advocacy

Enters into a unique, decade-long partnership with Chime Communications for self-rule in Iraq and restoring confidence back in the faith across the wider Arab world


Taking luxury retailing to new heights

BPG successfully launches The Dubai Mall amidst an unprecedented economic downturn


Welcoming the world to Dubai

Helps with the successful Expo 2020 bid, with global media and regional activation


Unified Offering

BPG unifies its approach to delivery for integrated offering across the Group


New era of giga-projects 

BPG selected as lead global creative agency for Trojena, the Mountains of NEOM


BPG 3.0

Ushering the era of AI & Spatial Computing, BPG 3.0 is ever so integrated

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