To apply, send your CV To careers@bpggroup.com

Who we are
We are BPG (Bates PanGulf) and we are one of the region’s preeminent Integrated MarCom Services companies that’s fueled by a distinctive culture of diversity, integration and innovation. We are powered by data-driven insights and our silo-free culture helps us build relevant, nuanced and impactful solutions for our diverse clientele. As we have been growing our client base and service offerings recently, we are looking for a driven, collaborative and qualified Copywriter - Oman to join us.

Job Description:

We’re looking for an Omani Copywriter with sharp thinking, local insight, and a natural flair for language to join our embedded creative team in Muscat, Oman. You’ll be part of a small, fast-moving unit working closely with the client’s in-house marketing team, crafting copy that connects, inspires, and represents the voice of modern Oman.
From campaign headlines to social captions, from scripts to everyday content, you’ll help shape ideas that feel authentically Omani, written with personality, wit, and cultural relevance.

What You’ll Be Doing:

• Write and adapt copy for campaigns, digital, social, and internal communication channels.
• Translate brand messages into clear, creative, and emotionally resonant language.
• Craft short and long-form content that reflects Omani tone and culture, both in formal Arabic and colloquial local styles.
• Collaborate with designers and marketing teams to build concepts that live seamlessly across media.
• Work closely with the client to respond quickly to day-to-day briefs, announcements, and campaigns.
• Review and refine copy to ensure consistency, accuracy, and brand alignment.
• Build and structure presentation decks with strong narrative flow and clear storytelling, ensuring ideas come across with clarity and impact.
• Support in developing campaign concepts and creative presentations with the wider Dubai HQ team.
• Bring speed, energy, and positivity to the creative process, from idea to delivery.
• Stay tuned to local trends, language shifts, and cultural nuances to keep the brand voice fresh and relevant.

What We’re Looking For:

• An Omani national with strong command of Arabic and English, and the ability to switch tone between formal, conversational, and playful.
• A midweight Copywriter with 5+ years of experience in advertising, content creation, or brand communication.
• Exceptional writing skills with an instinct for rhythm, tone, and cultural authenticity.
• Ability to think conceptually and contribute to campaign ideas, not just execution.
• Fast, adaptable, and reliable. Able to handle multiple briefs and tight turnarounds.
• Collaborative, approachable, and full of personality. A creative partner, not just a writer.
• Comfortable working in an embedded client environment and representing agency standards.
• Bonus: Familiarity with digital tools, social trends, or experience using AI-assisted writing or content generation tools.

The Vibe:

Think of this as less “client-side” and more “inside the story.” You’ll sit close to the brand, shaping its tone every day. From campaign ideas to real-time social conversations. It’s a role for a copywriter who thrives on culture, collaboration, and creative pace, and who wants to see their words make an impact in Oman and beyond.

BPG Diversity and Inclusion
For more than four decades, we have helped brands succeed, influence, transform and win in a changing world. We are an award-winning integrated agency powered by bold, data-driven creativity.
Our legacy includes telling inclusive stories that resonate with diverse audiences, regardless of nationality, age, gender, ability or socio-economic status.
To be disruptors, challengers and innovators, we go the extra mile to unearth the stories that need to be told. We especially love to champion those without a voice, or a seat at the table.
Our work speaks of the richness and diversity of our region. We strive to offer effective platforms for our clients to be seen and heard – no matter how large or small, celebrated or overlooked.
Together, we speak many languages – as one. Our team brings together people from more than 30 countries and cultures. This blend of global talent and local expertise fosters new ideas and fresh perspectives, and breathes life into all our endeavours.
Our mission is to spark conversations, ignite passions, and generate better ideas that help solve some of the world’s biggest problems. We work closely with our partners to ensure our work stays true to these values.
We recognise that it is a journey of continuous education – and we are prepared to learn, unlearn and relearn it all in our pursuit of a more equitable future.
We believe our strength lies in our diversity. Inspired by culture, powered by insights, human by design and integrated by intent – we are BPG.

To apply, send your CV To careers@bpggroup.com

Who we are
We are BPG (Bates PanGulf) and we are one of the region’s preeminent Integrated MarCom Services companies that’s fueled by a distinctive culture of diversity, integration and innovation. We are powered by data-driven insights and our silo-free culture helps us build relevant, nuanced and impactful solutions for our diverse clientele. As we have been growing our client base and service offerings recently, we are looking for a driven, collaborative and qualified Graphic Designer - Oman to join us.

Job Description:

We’re looking for an Omani Graphic Designer with a sharp eye, strong craft, and a digital-first mindset to join our embedded creative team in Muscat, Oman. You’ll be part of a small, fast-moving unit working closely with the client’s in-house team, delivering fresh, on-brand ideas and visuals that move quickly from concept to execution. From Great design to AI image generation to motion-led storytelling, you’ll help redefine what modern Omani design looks like, rooted in heritage, yet made for the future.

What You’ll Be Doing:

• Create design assets across digital, social, print, and internal communication channels.
• Translate client briefs into compelling visuals that are both strategic and visually distinct.
• Collaborate with the marketing and brand teams to develop and adapt campaigns.
• Take briefs, crack them, and bring them to life with visual clarity and craft.
• Present ideas clearly and confidently, internally and to clients.
• Infuse Omani identity into your work, drawing inspiration from local traditions, patterns, and stories, while keeping it fresh and contemporary.
• Manage daily design needs, balancing speed, accuracy, and creative flair.
• Work with our Dubai HQ team to ensure creative consistency and push ideas further.
• Explore and integrate AI-generated image and video workflows to enhance creative output and efficiency.
• Stay current with trends, tools, and creative technologies.

What We’re Looking For:

• An Omani national with a passion for creative design and storytelling.
• Midweight Graphic designer with 5+ years of experience in advertising agency or in-house environments.
• A versatile portfolio showing campaign thinking, STRONG graphic design, and an understanding of video content.
• Strong across Adobe Creative Suite (Photoshop, Illustrator, InDesign); After Effects and motion skills are a plus.
• Working experience or strong interest in AI tools like Midjourney, Runway, Leonardo, Freepic, etc.
• Understanding of brand storytelling and visual systems, design for social, digital platforms, and storytelling in motion.
• Organized, dependable, and professional, with solid time management and delivery discipline.
• Solid communication skills and a collaborative, can-do mindset
• Bonus: Experience with motion graphics, photography, Figma, or creative tech

The Vibe:

Think of this as less “client-side” and more “inside the action.” You’ll be sitting with the client, shaping ideas as they happen, and bringing creative energy to everyday briefs. It’s hands-on, collaborative, and full of opportunity for a designer who wants to make real impact, not just layouts.

BPG Diversity and Inclusion
For more than four decades, we have helped brands succeed, influence, transform and win in a changing world. We are an award-winning integrated agency powered by bold, data-driven creativity.
Our legacy includes telling inclusive stories that resonate with diverse audiences, regardless of nationality, age, gender, ability or socio-economic status.
To be disruptors, challengers and innovators, we go the extra mile to unearth the stories that need to be told. We especially love to champion those without a voice, or a seat at the table.
Our work speaks of the richness and diversity of our region. We strive to offer effective platforms for our clients to be seen and heard – no matter how large or small, celebrated or overlooked.
Together, we speak many languages – as one. Our team brings together people from more than 30 countries and cultures. This blend of global talent and local expertise fosters new ideas and fresh perspectives, and breathes life into all our endeavours.
Our mission is to spark conversations, ignite passions, and generate better ideas that help solve some of the world’s biggest problems. We work closely with our partners to ensure our work stays true to these values.
We recognise that it is a journey of continuous education – and we are prepared to learn, unlearn and relearn it all in our pursuit of a more equitable future.
We believe our strength lies in our diversity. Inspired by culture, powered by insights, human by design and integrated by intent – we are BPG.

Job Title: Senior Media Planner
Location: Dubai / UAE (regional remit across Middle East)
Experience: 3-4 years in media planning (Offline + Digital)
Reports to: Media Manager / Account Director

Who we are
We are BPG (Bates PanGulf) and we are one of the region’s preeminent Integrated MarCom Services companies that’s fueled by a distinctive culture of diversity, integration and innovation. We are powered by data-driven insights and our silo-free culture helps us build relevant, nuanced and impactful solutions for our diverse clientele. As we have been growing our client base and service offerings recently, we are looking for a driven, collaborative and Senior Digital Performance Manager to join our energized team in Dubai.

Role Overview
We’re looking for a hands-on Senior Media Planner with hybrid OOH and Digital experience to lead media planning across key Middle East markets (e.g., KSA, UAE, Kuwait, Qatar, Bahrain, Oman, Egypt, Jordan, Iraq).

Key Responsibilities

1. Strategy & Planning
   • Translate client briefs and brand strategies into clear media objectives, target audiences, channel roles and KPIs.
   • Develop full-funnel media strategies (awareness → consideration → conversion → loyalty) tailored to QSR behaviour across dine-in, drive-thru, delivery aggregators and brand app.
   • Build integrated media plans that combine OOH (classic & digital) and digital platforms (Meta, Google, YouTube, Programmatic, TikTok, Snapchat, etc.), following best practices used by leading global networks.
   • Recommend media mix and budget allocations by market, flight, and channel, balancing always-on presence with tactical bursts (product launches, seasonal offers, Ramadhan, national days, etc.).
2. OOH Planning (Static & Digital)
   • Own OOH strategy and planning across key cities (e.g., Riyadh, Jeddah, Dammam, Dubai, Abu Dhabi, Kuwait City, Doha, Cairo, Amman), mapping formats to trade areas and restaurant clusters.
   • Evaluate and recommend the right mix of formats: unipoles, rooftops, lampposts, bridges, mall media, transit, DOOH networks, drive-thru and proximity OOH, based on visibility, audience fit and cost efficiency.
   • Brief, compare and challenge OOH vendors and media owners; consolidate proposals and negotiate in partnership with the investment/buying team.
   • Monitor site quality, posting schedules and compliance in collaboration with vendors, and support post-campaign audits where required.
   • Contribute to post-campaign analysis (PCA) using available OOH measurement (traffic counts, location data, DOOH analytics) and link it back to business outcomes where possible.
3. Digital Planning
   • Develop audience-first digital plans for each market, balancing reach, frequency and performance KPIs (CTR, VTR, CPC, CPV, CPA, ROAS, store visits).
   • Plan and steward campaigns across Meta, Google (Search, YouTube, Display), Programmatic, TikTok, Snapchat and local publishers, working closely with activation/performance teams.
   • Define clear channel roles (e.g., YouTube & DOOH for impact, Meta/TikTok/Snap for engagement, Search & Performance Display for conversion, app & CRM remarketing for loyalty).
   • Support always-on and tactical performance campaigns (e.g., “burger of the month”, value meals, breakfast, new product launches), ensuring digital plans align with OOH bursts and franchise priorities.
   • Partner with performance specialists to review weekly optimisation and ensure learnings are fed back into future plans (creative, audiences, bids, budgets, formats).
4. Cross-Market & Stakeholder Management
   • Act as a day-to-day planning contact for the client's regional marketing team and local market leads, ensuring each market’s nuance is reflected in the plan.
   • Coordinate with creative agencies, social/content teams, analytics and internal buying teams to deliver cohesive go-to-market plans.
   • Prepare and deliver presentations – strategy decks, media rationale, phasing charts, and PCAs – to marketing managers, brand leads and internal leadership.
   • Maintain a clear view of competitor activity (QSR and broader F&B) in each market and feed insights into planning recommendations.
5. Measurement, Reporting & Continuous Improvement
   • Define and align on KPIs per campaign: reach, frequency, GRPs, TRPs, impressions, clicks, views, store visits, app installs, orders, etc.
   • Work with analytics/performance teams to ensure robust reporting (weekly, monthly, post-campaign) and derive actionable insights.
   • Proactively run tests & learnings (e.g., OOH vs DOOH mix, new formats, new platforms, audience splits, creative iterations) and document what should be scaled, fixed or stopped.
   • Maintain an updated knowledge of media tools and platforms (OOH planning tools, platform planners, industry reports) and share best practices with the wider team.

Qualifications & Experience
• 3-4 years’ experience in media planning within a media agency or in-house marketing team, with hands-on exposure to both offline and digital planning.
• Experience working on multi-market MENA remits (GCC experience is a strong plus).
• Prior experience on QSR / F&B / retail / FMCG brands is highly preferred.
• Strong working knowledge of:
o OOH formats and buying landscape in at least 2–3 key GCC markets.
o Major digital platforms: Meta Ads Manager, Google Ads, YouTube, Google DV360 or other DSPs (nice to have), Google Analytics or equivalent.
• Comfortable working with numbers and data: forecasting reach/frequency, basic econometrics, performance metrics, budget pacing, and Excel-based analyses.

Skills & Competencies
• Integrated thinking: able to connect offline and digital into one seamless consumer journey.
• Analytical mindset: comfortable interpreting data, dashboards, and research to inform decisions.
• Project & time management: can handle multiple markets, campaigns and stakeholders concurrently with strong attention to detail.
• Communication & storytelling: confident in building decks and participate in presenting strategy, rationale and results to clients and internal teams.
• Collaboration: works well with performance, creative, social, and buying teams; open to feedback and iteration.
• Languages: Fluency in English required; Arabic is a strong advantage given the regional scope.

BPG Diversity and Inclusion
For more than four decades, we have helped brands succeed, influence, transform and win in a changing world. We are an award winning integrated agency powered by bold, data-driven creativity.
Our legacy includes telling inclusive stories that resonate with diverse audiences, regardless of nationality, age, gender, ability or socio-economic status.
To be disruptors, challengers and innovators, we go the extra mile to unearth the stories that need to be told. We especially love to champion those without a voice, or a seat at the table.
Our work speaks of the richness and diversity of our region. We strive to offer effective platforms for our clients to be seen and heard – no matter how large or small, celebrated or insignificant.
Together, we speak many languages as one. Our team brings together people from more than 30 countries and cultures. This blend of global talent and local expertise fosters new ideas and fresh perspectives, and breathes life into all our endeavors.
Our mission is to spark conversations, ignite passions, and generate better ideas that help solve some of the world’s biggest problems. We work closely with our partners to ensure our work stays true to these values.
We recognise that it is a journey of continuous education – and we are prepared to learn, unlearn and relearn it all in our pursuit of a more equitable future.
We believe our strength lies in our diversity. Inspired by culture, powered by insights, human by design and integrated by intent – we are BPG.

Job Title: Senior Digital Performance Manager
Location: Dubai, UAE (regional remit across Middle East)
Experience: 5–6 years in digital performance marketing (agency-side preferred)
Reports to: Performance Director / Account Director

Who we are
We are BPG (Bates PanGulf) and we are one of the region’s preeminent Integrated MarCom Services companies that’s fueled by a distinctive culture of diversity, integration and innovation. We are powered by data-driven insights and our silo-free culture helps us build relevant, nuanced and impactful solutions for our diverse clientele. As we have been growing our client base and service offerings recently, we are looking for a driven, collaborative and Senior Digital Performance Manager to join our energized team in Dubai.

Role Overview
We are looking for a Senior Digital Performance Manager to lead performance strategy and optimisation across the Middle East. This is a high-visibility role responsible for driving incremental orders, app conversions, delivery performance, store visits and ROAS across all digital channels.
You will manage the full digital performance ecosystem - Meta, Google, YouTube, Programmatic, TikTok, Snapchat, Apple Search Ads, App campaigns, CRM remarketing and website/app analytics. The ideal candidate combines deep platform expertise, strong analytical ability, and the ability to translate data into actionable decisions that improve business outcomes.
This role is perfect for someone who thrives in fast-paced environments, understands always-on + tactical burst cycles, and can orchestrate high-volume campaigns across multiple markets.

Key Responsibilities

1. Performance Strategy & Planning
   • Build full-funnel digital performance strategies (Awareness → Consideration → Conversion → Retention), aligned with the client's commercial priorities.
   • Own monthly and quarterly performance planning, spend allocation and forecasting for key markets: KSA, UAE, Kuwait, Qatar, Bahrain, Jordan, Egypt.
   • Partner with brand and planning teams to connect performance insights back to creative, audience, and channel strategy.
   • Define clear KPI frameworks per campaign (CPC, CTR, CPV, CPI, CPD, CPA, ROAS, incremental orders, store visits, app installs & reactivation).

2. Campaign Management & Optimisation
   • Oversee execution and optimisation of campaigns across:
   Meta, Google Search/Display/YouTube, Performance Max, DV360, TikTok, Snapchat, Programmatic, App Campaigns (UAC), Apple Search Ads.
   • Continuously optimise campaigns through:
   o bidding (tCPA, tROAS, vCPM, manual bids)
   o audience refinement
   o creative iteration
   o placement optimisation
   o funnel restructuring
   • Manage always-on revenue-driving streams and tactical bursts (new product launches, limited time offers, seasonal campaigns).
   • Ensure daily optimisation rhythms, pacing checks, KPI tracking, and troubleshooting.

3. App, Delivery & Commerce Performance
   • Drive App growth (installs, sign-ups, reactivations, first-order conversions) through integrated paid campaigns + CRM retargeting.
   • Run experiments across app UX, landing pages, deep links, and conversion flows.

4. Measurement, Analytics & Insights
   • Set up robust measurement frameworks:
   o Pixel & event tracking
   o GA4 / Firebase analytics
   o Conversion APIs
   o Advanced matching
   o App attribution (Appsflyer/Adjust)

• Build / maintain weekly, monthly and campaign-wise performance dashboards.
• Generate actionable insights addressing:
o what worked
o what didn’t
o channel saturation
o marginal return curves
o recommended next steps

• Lead test-and-learn agendas across:
o creative testing
o audience testing
o funnel testing
o bidding algorithm testing
o platform incrementality testing

5.Collaboration & Cross-Functional Leadership
• Work closely with Media Planning, Performance Specialists, Creative, Social, Analytics, CRM and OOH teams to ensure one connected Hardee’s strategy.
• Act as the day-to-day performance lead for client's regional and local marketing teams.
• Present weekly performance updates, insights, optimisations, and business recommendations to clients and internal leadership.
• Guide junior activation teams and ensure best-practice adherence across markets.

Required Experience & Skills
Technical Skills
• Deep platform expertise across:
Meta Ads Manager, Google Ads, YouTube, DV360, TikTok Ads, Snapchat Ads, Apple Search Ads, Appsflyer/Adjust, GA4/Firebase, Looker/Data Studio.
• Experience with QSR, retail, eCommerce or delivery-app performance campaigns is a significant advantage.
• Strong command of:
o bidding strategies
o attribution models
o cross-channel measurement
o dynamic remarketing
o app deep linking
o conversion rate optimisation
o feed-based advertising
o budget/bid/pacing management

Analytical & Business Skills
• Ability to convert data into strategic recommendations, not just reports.
• Strong understanding of QSR business metrics:
orders, AOV, frequency, cost-per-order, retention, LTV.
• Ability to forecast ROAS, simulate performance scenarios, and optimise efficiency.
Soft Skills
• Excellent communication and presentation skills.
• High accountability and ownership mindset.
• Ability to manage multiple markets and campaigns concurrently.
• Strong stakeholder management skills.
• Comfortable in a dynamic, fast-paced environment.

KPIs for Success
• Improvement in cost-per-order, ROAS and conversion rate across markets.
• Increased app installs, reactivations and repeat orders.
• Improved performance efficiency (CPC/CPM/CPA across platforms).
• Delivery of clear insights and optimisation plans weekly.
• Strong client satisfaction and trust as Hardee’s performance lead.
• Integration of performance learnings into planning, creative and OOH.

What This Role Offers
• Regional-scale ownership across one of the biggest QSR brands in MENA.
• Ability to shape multi-market performance strategies.
• Direct involvement in Hardee’s revenue-driving channels.

BPG Diversity and Inclusion
For more than four decades, we have helped brands succeed, influence, transform and win in a changing world. We are an award winning integrated agency powered by bold, data-driven creativity.
Our legacy includes telling inclusive stories that resonate with diverse audiences, regardless of nationality, age, gender, ability or socio-economic status.
To be disruptors, challengers and innovators, we go the extra mile to unearth the stories that need to be told. We especially love to champion those without a voice, or a seat at the table.
Our work speaks of the richness and diversity of our region. We strive to offer effective platforms for our clients to be seen and heard – no matter how large or small, celebrated or insignificant.
Together, we speak many languages as one. Our team brings together people from more than 30 countries and cultures. This blend of global talent and local expertise fosters new ideas and fresh perspectives, and breathes life into all our endeavors.
Our mission is to spark conversations, ignite passions, and generate better ideas that help solve some of the world’s biggest problems. We work closely with our partners to ensure our work stays true to these values.
We recognise that it is a journey of continuous education – and we are prepared to learn, unlearn and relearn it all in our pursuit of a more equitable future.
We believe our strength lies in our diversity. Inspired by culture, powered by insights, human by design and integrated by intent – we are BPG.