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Shaping the Future of GCC Marketing & Comms: A 20-Year Retrospective

Shaping the Future of GCC Marketing & Comms: A 20-Year Retrospective

6 min

  • Advertising
  • Integrated
BPG’s integrated by intent offering and CX-first operating model has been instrumental in this latest new business win

BPG wins social media and CX mandate for Honda in the region

4 min

  • Social
  • CX
In a fiercely competitive market saturated with delivery services and niche competitors, KFC needed to do something different to stand out. Traditional product-focused ads and short-term promotions were no longer enough to reach our customers at the heart. BPG Group was entrusted with crafting a brand narrative that reinforced positive sentiment yet remained true to KFC’s tone of voice & humor.

KFC Secret Campaign

2 min

  • Social
Uber

Uber makes sitcom-inspired ad to reshape brand perception

2 min

  • Integrated