Global Talent,
Local Expertise

Our team of 150+ digital-first specialists work across the Arab world with global scale through our associate WPP offices. Our diversity is our strength. We come from 30+ countries and speak 20+ languages, as varied as the markets we serve.

Our Values


By being flexible and fast, we are ready to adapt and respond to any challenge, so we can always deliver on our promises.


In everything we do, what you see is what you get. We are open, fair and stand by our actions and results.


Building deep connections unites us with each other, with our clients, and with the brands, culture and tech that surround us.


We constantly question, experiment and learn, to better understand our clients’ problems and craft new solutions for them.  

Our Board

Abdulla Majed Al Ghurair
Blog Author
WPP Nominee
Dominic Grainger
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WPP Nominee
Toby Hoare
Blog Author
Chief Executive Officer
Avi Bhojani
Blog Author

Our Leadership

Chief Operating Officer
Souheil Arabi
Blog Author
President, BPG UAE
Darius LaBelle
Blog Author
President, BPG Kuwait
Viju Varghese
Blog Author
Chief Financial Officer
Vaibhav Paranjpe
Blog Author
Chief Strategy & Growth Off.
Valli Lakshmanan
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Chief Media Officer
Mark Soufiar
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Chief Creative Officer
Ramy El Sakka
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Chief Creative Services Off.
Aaron Arthur
Blog Author

BPG NXT Graduate Program

BPG NXT is a leading graduate training program attracting some of the best and brightest young minds in our region and across the world. If you’re a graduate looking for a headstart in the industry, apply to become part of the BPG NXT generation this fall.