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Alshaya Partnership

30 Years of Global Brands.

The relationship between BPG and Alshaya Group, the region’s largest retailer, spans more than 30 years in the UAE, Kuwait and across the region.

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Since 1992, BPG has grown to become Alshaya Group’s trusted marcoms partner of choice for introducing leading international brands to the Arab world. We have worked with over 50 of Alshaya’s global brands, including Starbucks, H&M, Shake Shack, Four Seasons Hotels, Harvey Nichols, and many others in sectors as diverse as fashion, furniture, hospitality, dining, and entertainment.


BPG has been a partner in transformation at every milestone in Alshaya’s evolution. Including the company’s rapid regional expansion, big-bang launches of multiple brands, its foray beyond fashion and dining, partnerships with Starbucks, H&M and more, and its shift to omnichannel retail, local content and homegrown brands.

Our scope of work for Alshaya encompasses the full marcom spectrum including strategy, CX, advertising, branding, PR, crisis management, influencer management, media planning and buying, brand activation, digital marketing, event management and content creation.

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