Sarah brings 20 years of integrated agency and consultancy experience driving brand growth, customer engagement, and measurable business results across marketing and communications.

She has led strategic partnerships and multi-platform delivery across key sectors, including banking and financial services (Emirates NBD, First Abu Dhabi Bank, Central Bank), tourism and destination marketing (Dubai Tourism), consumer brands (Coca Cola, Starbucks), and retail (Landmark Group). Her work spans creative, media, content, social, public relations, and digital experience, with a strong focus on commercial expansion and operational excellence.

Sarah co-founded the digital agency Prototype and led client servicing, building a culture of clear accountability and strong delivery. She is known for aligning senior stakeholders, turning strategy into executable plans, and consistently improving team performance, quality, and profitability.