
Group
Tim Baker
President - BPG Arabia
Tim’s career spans key roles at Markettiers 4DC, Nestlé UK, and Initiative London, before moving to the UAE to lead and expand Initiative Media across six regional offices. In 2010, he co-founded Hug Digital, growing it to five offices and over 200 staff before its acquisition by WPP and integration into AKQA.
With over 25 years of experience across the UK, Europe, and the Middle East, Tim is a seasoned leader in commercial, media, and communications, known for scaling businesses through innovation and strategic growth.
Before joining BPG, Tim was Managing Partner at Mothership Tech, where he guided the company’s strategic direction and formed strategic partnerships that helped brands unlock their full digital potential.
A University College London graduate with a BA in Geography, Tim was born in Torquay, Devon, and is passionate about sports and adventure.