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Valli Lakshmanan

President, BPG Arabia / Chief CX Officer, BPG Group

Valli is a truly global, multi-disciplinary leader whose career cuts across design, tech, data and strategy. Design and tech driven, he is a growth hacker and believes great experiences transform how we communicate to customers.

Valli spearheads BPG’s CX practice and leads BPG Arabia, bringing his considerable expertise to bear for clients in Saudi Arabia. Prior to joining BPG in 2023, he spent over two decades in advertising and media roles with top agency groups across Asia, the Americas and Europe, and set up the interactive divisions for both FCB and Havas. On the client side, he led marketing and innovation with clients like Dell and Verifone and has considerable start-up experience in South-East Asia.

Having lived and worked across 4 continents and 7 cities, he speaks several languages and understands cultures intrinsically. He writes and draws for a hobby and his two sporting loves are the All Blacks and Manchester United.