When you have spent 10 years as a creative director, you are hard-wired towards ideas and innovation. It is that philosophy that Souheil extends today when running BPG Kuwait’s highly successful and fully integrated communications business. Having spent the bulk of his career since 2001 with BPG Kuwait – he knows every aspect of the business – today he advises clients and leads a growing team of nearly 50 highly motivated and passionate individuals. And Souheil brings a Gallic flavour to his approach having graduated from a leading graphic design and art school in Paris. A love of football runs through his veins, and his creativity and imagination also finds an outlet in the kitchen, where his passion for cuisine comes to life