Having lived in Dubai for 30 years, Nisha brings an unparalleled understanding of the region, its unique dynamics and evolving needs. With an impressive 15-year track record in strategic marketing and communications, Nisha has expertly navigated both the fast-paced agency world and the intricate demands of client-side leadership across various sectors including real estate and construction, energy, finance, automotive and retail.

Prior to joining BPG, Nisha was leading high-profile relationships including ENOC, DIFC, JLL and Parsons at Burson. She also led marketing and communications for Arcadis in the Middle East, working closely with regional and global stakeholders to drive strong understanding and engagement of the corporate strategy, developing people-centric campaigns that solve business challenges, while profiling the business and its leaders.

Nisha’s vast expertise encompasses crafting effective reputation and communication strategies, developing compelling narratives, and driving employee engagement in addition to change and stakeholder management.

Nisha holds a master’s degree in communications.