Porsche: Driven by Storytelling

About Project

BPG helps Porsche stay top of mind in Kuwait, by building connections through storytelling, led by video content and authentic engagement with Porsche enthusiasts.

Live Project
January 2019

A traditionalist when it comes to communications, Porsche has always taken pride in conventional tactics in their advertising and public relations. 

We embarked on a mission to shift the client’s mindsets to allow them to speak to their customers and consumers through a new language - social media and activations. We became the first agency worldwide to be allowed to create localized content, by proving we could meet Porsche’s standards.