Cigna: Wellbeing Campaign

About Project

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers.

Live Project
November 2022


In the UAE, nearly 22 per cent of residents feel that they are facing uncontrollable levels of stress, according to the 2019 Cigna360 Well-Being Survey.


Increase brand visibility and consideration & Position Cigna as innovative health & wellness provider in the UAE through 3 communication pillars – RECOGNIZE, UNDERSTAND & TAKE CONTROL of your stress.


We created multiple sets of audience profiles based on digital behavior as well as targets and goals over the client landing page to ensure continuity of communication based on level of completion for the test. We also utilized contextual targeting and platform nature to reach for the B2B vs. B2C audience with no spill over and AI supported media to define key responsive moments from the audience. We then extended the test to mobile by building an AR driven execution using the front cams of the devices.


2890 stress tests where done by the core audience . There were more than 100K visits to the stress management landing page and 54 White PaperDownload from core audience. We achieved the highest results across the globe when compared to other active markets.