A wpp group company
We showed how the new generation of Nokia phones could not just connect people, but unite them to make a difference
HMD’s #UniteFor campaign aimed to launch the next chapter of Nokia phones and support inspirational causes that unite people, much like Nokia phones do. To make the campaign relevant to our region, we identified the Sharing Fridges Initiative.
We orchestrated all elements of the project, from concept to the storyboard and production. To amplify the reach, we also collaborated with mommy bloggers.
We received 2M+ views on Facebook& YouTube, 17K+ reactions, 3.3K+ shares, 150+ influencer campaign entries and 40% growth in the sharing fridges Facebook group.
