A wpp group company
BPG’s task was to Launch & Optimize their presence an Amazon as a click to buy destination and improve their Ad spends strategy by enhancing the ROAS by 4 times while maintaining optimum visibility on brand searches.
Since 1895, Lavazza has excelled in quality, taste and innovation, starting from Turin, Italy, and reaching the rest of the world. It is currently one of the top ten coffee brands & the most traditional and recognized brands worldwide and confidently holds the lion’s share of the market for retail sales of coffee.
BPG’s task was to Launch & Optimize their presence an Amazon as a click to buy destination and improve their ad spends strategy by enhancing the ROAS by 4 times while maintaining optimum visibility on brand searches.
We integrated the Merchant account with the Ad account to ensure dynamic product deployment and structured an intent based search campaign to ensure higher share of voice across the communication funnel. We then onboarded Amazon team recommendations and deploying industry best practices and built a branded Amazon virtual store to increase brand exposure.
We noticed a 77% Increase in Revenue, 4+ ROAS,Conv Rate : 21%+, Avg. 22% Increase in ROAS MoM.
