Creativity at scale for Ooredoo Telecom

About Project

Live Project
Ooredoo Telecom
November 2022

Team Ooredoo @ BPG

When Ooredoo Telecom selected BPG Kuwait as its agency of record, it faced a challenge. Kuwait’s second largest mobile network operator needed a creative refresh, but needed to move fast while still maintaining a smooth transition in its marketing comms operations.

We created a bespoke team for Ooredoo, built around the brand’s particular needs, and was able to onboard the major client within mere weeks of signing.

The dedicated team was able to quickly familiarize themselves with the brand and its vast library of creative assets, ramping up creative production on a huge scale. With highly experienced art, copy and motion design creatives and account management, Team Ooredoo is designed to respond rapidly, working iteratively with Ooredoo to develop engaging creative ideas, while also deploying a vast variety of creative assets for advertising and content.

Optimized to deliver creative assets at speed and scale, BPG produced 3000+ videos and posts for social media, along with hundreds of digital and printed OOH, within 2022.

Within just a few months of starting, the team was entrusted with deploying Ooredoo’s new visual identity and its largest brand-building campaign in years. Working on accelerated timescales, BPG implemented the new identity across thousands of digital and physical touchpoints throughout Kuwait.

Kicking off a World Cup makeover

As 2022 culminated in the FIFA World Cup in Qatar, Ooredoo took the spotlight as an official sponsor. An unprecedented 360-degree approach saw us produce, implement and deploy advertising, content and promotions across social media, print and outdoor, and even oversaw a World Cup makeover of Ooredoo’s stores and offices.