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Building awareness, increasing downloads and driving engagement.
Challenge: In 2022, Darna Rewards by Aldar underwent a complete face lift and relaunch. But enhancing user experience for the program was key in its relaunch. As a partner in launching the new app BPG had to revamp the loyalty program in a way that is user-friendly and engaging for customers.
![Darna 2](https://images.ctfassets.net/e4b7ovopft8z/4Jh5FSByNUB5Gv0sbH3QGu/99ac787693083e0bab558c0963cec152/Screenshot_2024-02-23_at_1.57.36_PM.png?w=2868&h=1608&q=80&fm=png)
Solution: By employing a mobile-first design approach, BPG ensured the new app and website were intuitive and accessible. The strategy included comprehensive wireframes, UI/Design, and rigorous testing, emphasizing a seamless customer journey
![Darna case study image by Amir](https://images.ctfassets.net/e4b7ovopft8z/4GNheMakzKjTpmoYGQmEmT/88cda226ba8c0790af9180027c5f81c3/Darna_Case_Study_01_BPG_Website.png?w=2880&h=1618&q=80&fm=png)
Results: The revamp resulted in a rejuvenated loyalty experience, with a new earn and redeem strategy designed to enhance customer engagement and satisfaction.
- Context
- CX
- Real Estate
- UAE
![FAb 1](https://images.ctfassets.net/e4b7ovopft8z/7q3DUnIDKPi7DazfIPbWmd/25ab3789394fb25fe546984f60af6f94/MicrosoftTeams-image__43_.png?w=1842&h=1596&q=80&fm=png)